In The Beginning
Who thinks of class reunions as being an industry? We certainly didn’t, well… not until 2 years ago: In 2010 we were approached by a customer needing 100 key chains for a class reunion in Louisiana. At the time, we were solely in the corporate, large volume promotional product business where an inquiry for anything less than 1000 units would have normally been ignored. But, something about this customer’s request intrigued us all. Following months of research and reaching out to class reunion planning committees nationwide we realized that as a tiny fraction of the event planning business, class reunions, homecoming celebrations and like alumni gatherings have been largely ignored by marketers and product developers. The consequence of this neglect led to a trio of unfortunates. Firstly, because of minimum order requirements on promotional items, would-be planners were left with few options. Secondly, the few available options were largely overpriced for a budgeting planner. And thirdly, there wasn’t a single “one-stop-shopping” vendor online catering to a reunion planners specific need, which we’ve defined as:
1. the need to make the reunion look effortlessly planned on a small budget.
3. the need of procedural advice ranging from what to do about guest name tags to gift selection for 50th class reunions.
We launched Reunion Basics™ knowing that this wasn’t going to be blockbuster business, but that it would be a business close to home since a few of us here are class officers and former cheerleaders with a strong connection to our local communities. So, we pretty much develop reunion products and services that we ourselves would utilize with the hopes of attracting a larger audience. This philosophy has paid off and we are proud to have supplied over 1000 high school and universities nationwide.
Reunion Basics™ is a division of I Do! Industries
PO Box 1538
Fresno, TX 77545
The following are three examples of customers that love what we do!
Title: “The 2 Month Banner”
Reunion: 40th Class Reunion
School: Barrington High School
Kathy contacted Reunion Basics ™ about 2 months before her reunion. She needed a banner. We remember Kathy so vividly because Kathy and her planning committee could not make up their minds on the banner design. Committee Voting- ahhh! We did no less than 20 different designs for Kathy without asking for additional design fees. No regrets there because we eventually got it right!!!! So—Kathy purchased our largest banner 3ft x 8ft which when purchased came with a free 2ft x 6ft banner. Oh no! Yeap… this meant we had to design a 2nd banner for Kathy. Thankfully Kathy and crew at this point knew what design direction to lead us towards, and the 2nd banner was designed perfectly the first go around. Kathy’s 40th Class Reunion celebration, which consisted of a homecoming parade and tailgate party, and according to Kathy’s own admission had, “classic rock music from the 60s and 70s blaring from the speakers on our float…” went off without a glitch.
Title: “Button Badge Art”
Reunion: 10th Class Reunion
School: Uniondale Senior High School
What impressed us most about Racquel, coordinator of her 10th class reunion and owner of an event planning company, was how she turned a run-of-the-mill item like button badges into a work of art! Her class spared no expense when planning their first class reunion. Classmates were greeted by three female torsos wrapped in black silk which were tastefully garnished by our class reunion badge buttons. Who said badge buttons were out of fashion?
Title: “A little bit of everything… and something for our Sponsor too”
Reunion: 10th Class Reunion
School: Merrillville High School
Looking back, we probably did not make any money off Cicely; however she was a fantastic organizer, negotiator… overall a tough yet incredible young woman to have worked with. She wanted banners, she wanted key rings, she wanted awards, and she wanted reunion favors with the only problem being that her class had a very small budget to work with. After a bit of wheeling and dealing we agreed on a price and she got everything she wanted for less than $150.00 PLUS she some how managed to talk us into designing a sponsorship awards for a key sponsor of their reunion.
Silver Lining: Cicely’s mom, Mrs. Harris, contacted Reunion Basics™ 1 month following her daughter’s class reunion. She ordered over $600 in class reunion products from Reunion Basics for her 40th Class Reunion!